share Water Limited Editions: Interview with illustrator Tania Yakunova

Just turn on the tap and the water runs? That sounds obvious to us, but unfortunately direct access to drinking water is not the norm everywhere. In the Global South, for example, people have to walk an average of around 6 km to get drinking water - and that takes a lot of time. As a rule, it is mainly girls and women who fetch water. This means they don't have the time to go to school and build a professional future. We want to draw attention to this with our limited editions of share Tetra water. The great designs are available in all dm stores from now on and while stocks last. We spoke to Ukrainian illustrator Tania Yakunova about the creation and meaning of the designs and the special collaboration with share.

Dear Tania, as an illustrator, what particularly appealed to you about working with share?

I really love working with packaging in general. I find it fascinating to see the final product on the shelves, but communicating the meaningful and important message was particularly appealing. I had already built up a good relationship with share before this project and had worked with them on other occasions. The opportunity to contribute to an important issue is very important to me.

How would you describe your artistic style?

My artistic style is rather minimalistic with a great attention to composition. I try to convey emotions through shapes and colors.

Water is more than just water. When access to water is made easier, girls and women in particular have more time for family, work and school. You also wanted to take this into account in your design. How did you go about the design?

I used perspective to convey a sense of freedom and hope for a better future, and bold color combinations to create an optimistic mood.

Access to water also means access to education. How did you incorporate this important meaning into your design?

The general approach was the same as in the first theme. In the center of the composition is a schoolgirl looking forward to an exciting future.

What inspired you to design it?

I draw inspiration from 20th century avant-garde art and design and try to transfer their perspective to modern illustration.

Buying a share water donates one day of drinking water to people in need. In this way, we want to try to minimize social injustice in the world. What does social justice mean to you?

Although I don't believe the concept of absolute social justice is achievable, I try to do my best to make the world around me as fair and inclusive as possible, which is why it is so special and important for me to take part in this project.