Warm ears, warm nights
Winter is just around the corner, that time of year when we generally hunker down in our own homes. But what do you do when you do not have a home to give you security and the street is your shelter?
More than 250,000 people in Germany have no long-term roof over their heads. Sleeping, eating, drinking, intimacy – none of this can happen in a protected space. For this reason, we would like to issue an appeal to everyone: Let’s share the warmth!
And that’s why the new share beanies are now making warmth shareable. In four beautiful colors, the soft hats will not only keep your ears warm during the winter, but also provide a night in an emergency shelter for people who do not have a permanent home. The beanies are provided as part of a partnership with Caritas Germany, a Roman Catholic charitable organization.
One size helps all
Made from a soft blend of Polylana®, nylon and spandex, the stylish, wide-cuff beanies snuggle up warmly over your ears. This year, the beanies are available in four great colors: black, gray, petrol and yellow. No matter which color you choose: Every beanie provides warmth. Here is an overview of all features:
- Made from 35% recycled polyester
- Comfortable and warm
- Oeko-Tex Standard 100 certified
- Each beanie helps a person in need of housing in Germany or Austria in cooperation with Caritas facilities
Everyone has the right to a warm bed
In addition to the inhumane conditions of living on the streets, homeless people face constant dangers every day, and not just because of the cold. More than 1,000 crimes against homeless people are documented every year. In addition, cities are designed to be as unfriendly as possible to the homeless. The homeless don’t always find a safe place to sleep as a result. Bureaucratic hurdles make re-entry into society even more difficult.
Demanding conditions require full commitment. Of political leaders, of companies and of each and every one of us. As a company, we are determined to do our part: Every beanie sold provides a night in an emergency shelter for someone in need as part of our work with Caritas facilities and the German television station SAT.1.
At the same time, we fully understand that these donations are only a drop in the bucket and will hardly put an end to homelessness.